That’s the point of the following guidelines. By covering some common design and front-end development considerations, these five topics may help you grasp the important things to keep in mind as you begin your search for the right freelance designer.

Communication
Communication is very essential to carry on a business at every step of it, so is it important to communicate while hiring a web designer for your company. When you plan to hire someone make sure you keep your terms and conditions clear enough.

Gaps in communication lay a very bad impression and takes the business way down than you expect it to fall. Many business holders do the mistake of hiring the web designer but they leave it all on their shoulders and forget to ensure what’s happening at each stage. Never do such a mistake, always keep a clear communication and stay updated at every step. It’s your business and it’s your responsibility to keep a check on every aspect of the business.
Be attentive to what the web designer has to tell you, keep in front him your views and budget and negotiate well at friendly terms so both go home happily without creating a fuss. Never leave communication gap between yourself and the web designer because at the end it will be your loss.

Language
By language we mean the coding language and not the other language. When you hire the web designer, he has his particular language to speak in. Different web designers use different languages for different products according to the requirement. It is best to make sure you both fall on the same page so you both can understand each other well enough.

Web design
The best way to decide how to make the designer design your website is to look at the samples over the internet. With every sample you see take notes and keep them saving side by side. Your web designer might know better than you in terms of design that which design can go well with your product so it is advisable to leave the last decision on him. You web designer is more experienced and well learned so do not impose the impossible designs on him.
Let the designer decide for design is not merely anything, your website should be flexible enough to be used by the clients and the pages should not be so much heavy that they take time loading.

Function
Make sure your website is function oriented and not merely good at the looks. It is your responsibility to check the website with the web designer to ensure whether the things are being made as per your preference or not. Make sure the web pages are easy to load, the contact information is readily available, the product features and services are well placed for the clients to view, and the feedback sections are easily reachable. Make sure you hire the experienced one who knows the details and is an expert in his work. Make sure your website works well and is perfect for the clients to use.

Pricing
When it comes to pricing there is no fixed price so you might not know well how much of the cost will be incurred. Negotiate well when it comes pricing because your designer might tell you an overrated rate initially but it’s your job to see how much your budget is and how much you can afford. Hire the web designer seeing your pocket and do not jump too high that instead of investing on the over business you just spend lavishly on the designing.
Be goal oriented and make sure which step will be completed at what time and under how much cost you will get your desired result.

Conclusion
Hiring a web designer might seem a tough job but it is an interesting thing to do for you earn many things about your business itself. So, follow these steps and make sure you hire the right person for your website.

The post The Non-Designer’s Guide to Hiring a Great Web Designer appeared first on Web Design Dubai, Top Digital Agency, Web Development Company in Dubai.

HTTP/2

HTTP/2 is a fresh version of the World Wide Web protocol. It was introduced in May 2015 and is being supported since a few months after.

The most mesmerizing feature that HTTP/2 offers is multiplexing. This feature has revolutionized the world of web design as it has the capacity to cover various requests at the same time.

HTTP/2 has the capacity to compress headers before the demanded data are sent; this shortens the process of transport. Last but not least, unlike HTTP/1, HTTP/2 is binary and not textual.

Moreover, HTTP/2 has invalidated features like Data URIs and sprites.

The new version was needed because was highly effective for loading a large image, but it couldn’t effectively load a number of small images by covering numerous requests in one connection.

The introduction of HTTP/2 has resulted in an up to 50% performance boost.

The problem with switching to HTTP/2 is not at all related to HTTP/2 itself. Despite the fact that HTTP/2 does not need a secured website directly, browsers can support it over SSL only.

As a result, an SSL certificate should be your first step towards HTTP/2.

After you have acquired a certificate, implementing HTTP/2 independently is only likely by administering your server. Or else, your web hosting or server hosting company will factor in the most.

Findings of W3Techs, show that just about 7% only are using HTTP/2.

BROTLI

Past fall, Google came up with this new compression algorithm known as Brotli. As a general rule, compression algorithms are designed to decrease the magnitude of data transported.

Currently, only Chrome and Firefox are supporting Brotli. However, other browsers are expected to follow soon. At present, none of the server features Brotli by default. As all key servers such as Nginx, Node.js, and Apache need packet installation.

Acceding to Google, the compression ratio of Brotli is 20-26% better in comparison with other options currently available. That is why, it enables you to save around 40% of your traffic on HTML files and about 25% on CSS and Javascript.

CDN

A combination of servers across the world, which contain copies of your site’s content like images, videos, software etc., is known as a Content Delivery Network. When someone accesses them, your data from a server near the person accessing it loads. CDN has increased the speed of loading throughout the planet.

With CDN, on average, a website loads 50% faster and even more.

CDN has not only enhanced the loading speed but the reliability of your site has also increased a great deal. The content is scattered across numerous servers, thus your web hosting server saves a substantial amount of traffic. As a result, your web hosting server has lesser likelihood of crashing.

SSL CERTIFICATE

The simplest way to define SSL certificate is that it encrypt the link between a server and a client. You can easily obtain a SSL certificate. Moreover, Let’s Encrypt offers the certification for free.

If you are not aware of Let’s Encrypt, it is a new authority that offers certifications.  Let’s Encrypt aims to eradicate all the manual procedures that are needed for attaining a certificate. The authority has automated the entire process and the processing now takes a few minutes only. You can obtain the certification from your web hosting provider.

Let’s Encrypt separated from public beta in April 2016.

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This international survey provides us with insightful information about the contemporary design world. The responses conducted by gathering responses from over 1650 designers present in 65 different countries. The survey comprises detailed information on topics like: educational requirements, career opportunities, industry trends, compensation patterns, preferences in design tools and purchasing patterns.

The purpose of this type of survey is to point out the organizations that value designs the most. Design has become an important factor of the modern business cycle.

This survey is an informative and interesting piece of information. Let us look into the findings of the survey.

Design is indeed an important factor: it was discovered that across the globe 38.4% companies who have approximately 2000 employees consider design as an extremely important factor. The survey revealed an interesting fact that 65% of startups consider design as a priority,a fairly high number.

The significance of design: Design is considered a very important part of their company by a large percentage of decision making figures. According to a study 33% female directors and 36% male directors recognize design as an important part of their company; Similarly 25% female managers along with 24% of managers who are male also agree; 12% female VPs and 10% male VPs along with 9% of C-level female executives and 10% of C-level male executives also recognize and appreciate the important and effect of a good design along with a small percentage of entry-level workers.

Full-time job: Only 13% of designers are not employed full-time. It is crucial to differentiate among full-time and self-employed designers. Self-employed make 3.7% higher than full-time designers working for someone else, regardless of they work for.

Teamwork prevails: Only 25% of designers work alone or independently. Rest work within a team, under a business setting or the headquarters of an enterprise. 15% of these designers work with a team that is extensively distributed and almost 10% share their working area with their teams.

The jobs are well rewarding: the annual income of an average designer is approximately $80,606. Product designers and usability testers and researchers are amongst the most highly paid designers. Professionals in marketing and conceptual designers make half as much. However, a bias (rather insignificant) among men and women in the design industry can be witnessed, an average male designer makes $77,112 annually in comparison to the average female designer making $76,014.

Professional degree: at least 60% of designers have a bachelor’s degree. Women are more likely to have a higher degree. 71.5% female designers have a bachelor’s degree in comparison to 55.8% of male designers, and 17.3% female designers have obtained a master’s degree in comparison to 16.9% of male designers.

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Check their work credibility

When you plan to hire the web developer, it is very much essential to look for the skilled one. In order to check who’s the best for your job, ask others who keep an experience in hiring web developers, for word of mouth plays a vital role. People only suggest those with whom they have had a great experience so it is always a good idea to take suggestion from your nearby.

Ask your developer to send the past work details of the projects, see their work, analyze it and see if it suits your requirement or not. Do not take decisions in haste, take time to view the work and then make the final decision.

Language

By language we mean the coding language and not the other language. When you hire the web developer, he has his particular language to speak in. Different web developers use different languages for different products according to the requirement. It is best to make sure you both fall on the same page so you both can understand each other well enough. It is better to ensure how much experienced are they in their work, what comments and documentation do they do, how much time will they take to complete the project and what expertise do they excel in.

Are they good in communication?

Communication is very essential to carry on a business at every step of it, so is it important to communicate while hiring a web developer for your company. When you plan to hire someone make sure you keep your terms and conditions clear enough. See how do they respond to your emails or calls and scrutinize their professional attitude, for welcome only the serious ones who will take the efforts to complete your work with honesty.

Gaps in communication lay a very bad impression and takes the business way down than you expect it to fall. Many business holders do the mistake of hiring the web developer but they leave it all on their shoulders and forget to ensure what’s happening at each stage. Never do such a mistake, always keep a clear communication and stay updated at every step. It’s your business and it’s your responsibility to keep a check on every aspect of the business.

Do they walk with the technology?

Is it important to see their credibility, do they walk along with the technology, are they well aware what’s running latest in the technology in terms of language and coding? Are they expert enough to work with modern time technology and make the website as per the requirement? You need to analyze all these factors before you actually hire someone and later get to know that what you did was a ‘mistake’.

Are they curious to work for you?

Analyze their tones and attitude, do they sound interested and eager enough to work for you? Are they reluctant to share their profile with you? Are they comfortable enough to work for you? Keep these questions in mind while looking for the right person to hire. The developer should be energetic enough to work with you, someone who takes the projects with good and a humble attitude.

Do they keep you in line?

When you see a compatible person to hire, check them through questioning that how much they are interested in listening to your preference. Those developers who only think they know the best and does not let the client speak and express are a big No people to hire!

Make the selection carefully

If you see that the web developer is getting slower on producing the end result, it is better to test the product right away and hire someone else before falling to the loop hole. Always think of other ways as well for how can you meet the project timeline timely without facing any major loss in the business.

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Here are 5 essential internet marketing tools that can help small business websites boost their profits and customer base.

1. Domain
A domain is not only critical but a very valuable component for a website. It enables the site to connect with its customers and boosts SEO efforts. Therefore, instead of opting for any domain name that seems fit, a thorough research must be carried out.

An intelligently picked domain, name is a very important tool for any business planning to brand its idea throughout the Internet. An important thing to remember when choosing a domain name is that it should include the product or company name. To further facilitate its visitors a website must opt for a domain name that is easy to remember.

2. Site Navigation
Website navigation should be a really smooth experience. A user must be able to navigate the website without any difficulty and open any page they want. Therefore, the web designer must systematically arrange all links in the header and footer that none of them is missed. These days, more and more visitors visit a website from their smartphones and tablets. So, it is better that a page is tested on a smartphone or a tablet. Simple is best, is a golden rule for developing a website.

3. Search Engine Optimization
A website’s content is the tool responsible for generating a call to action response from its visitors. Therefore, it should be unique yet understandable and appealing. Content designed in accordance with SEO standards enables a website to appear as the first option on Google, Bing and Yahoo. The key, to do so, is the tactful and perceptive use of keyword. Links also play a very important role in SEO. However, it is the quality not quantity of the links that matters. While creating a link profile, only high quality links must be picked. As numerous low quality links will not at all help the website in climbing the SEO ladder. All content should be relatable and similar and long-tail keywords should be used or appealing users who use different search terms.

4. Social Media
Social media is a time tested medium for multiplying a business’ customer base. Being active on social media platforms like Facebook and Twitter has benefited almost all businesses that have relied on it. Thus, the use of these tools is a must for a small business owner. We are no longer in a time when occasional posts were enough. In modern times a small business owner has to constantly engage with its followers by making comments and posting stuff. Make posts on daily basis and provide links to your social media presence on your website. Linking will enable your followers to track your footprint on social media also. Social media is a very helpful medium when it comes to sharing news about your business.

5. Tracking
When using online marketing, keeping track of the elements that were actually helpful in generating traffic is very important. Google Analytics can help a website follow its current and potential customers. A small business owner should apply Google Analytics code on every page of their website to track a customer. The use of this tool enables an entrepreneur to channel their resources in the right direction. The data generated with this tool tells what was actually useful for the business and what was not.

We can help you incorporate these internet marketing tips to your website.

Your website is true depiction of your brand. And it is important not to overlook this fact.

We, at 4M Designers, Web Design firm in Dubai, are certain that these internet marketing guidelines will boost both your customer base and profit. If you need expert assistance in doing so, web design Dubai is there for you. Reach out to us, together we will make your business grow.

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Good design is an essential element for all businesses but its slightly more important in early-stage startup businesses.

As it can make a huge impact in determining the startups future as solid design can generate higher investments; good design makes it convenient to be outstanding, to attain reliability and leave an extraordinary first impression. Here are 10 design guidelines for entrepreneurs that will put you on the go.

Don’t undermine the importance of good design

Design is a very powerful tool, so powerful that it can impact your product. The way you present your product will make or break it.

Engage a design expert

As we see with most of the startups, where a single person is seen doing the each and everything. And in case of startups it is sometimes necessary for one person to be in charge of everything.  But this shouldn’t apply to design because it is extremely crucial to the success of your startup to have a design expert for your design needs. You can engage a small agency, a freelance designer, or an acquaintance. The importance of engaging design help particularly increases if you have a completely different background.

Design is subjective

Design preferences vary person to person and asking a number of opinions will complicate things for you.  So, no matter how tempted you are to take opinions it is important to limit yourself. If you want opinions, it is suggested that you brainstorm and list multiple ideas. However, when it comes to the next phase people directly working on the design should pick out the finest ideas.

Simple is best

A solid design is the one, which involves as little design as possible we as see this from the example of Apple. It is suggested not to overstress on a lot of colors, fonts, and components in a website, or a flyer. Simple is best and adding too many colors and other elements will destroy your design.

Done is better than perfection

Designers are perfection oriented people. And in order to create pixel perfect items they spend multiple hours working on one icon. This has to change especially when you work for a startup, at least not in the initial years. It is recommended that you request your expert designer to forget perfect for a while and abide by the rule of good enough. In this way, they will maximize their time and the project will cost less. Archie Gorky (Movements in art since 1945) said, “I never finish a painting – I just stop working on it for a while.”

Make audience specific designs

Designs of a new venture producing a winter coat will be different from a business developing a mobile marketing app. It is vital to conduct a market research and adjust your design according to the preferences of your target market.

Don’t stop

In the beginning you will be able to afford a simple logo and one page website. That will be just fine in the beginning. You will always have the time and funds to mend your design in the future. But this doesn’t mean that you start off by creating something in paint yourself, remember it has to be something produced by a designer.

Mistakes don’t mean that you stop

Once you embark on the journey of creating a design it means you will be making mistakes. It doesn’t mean that you have to stop because you can always rectify those mistakes later on.  We have seen brands develop and grow, and so will yours.

Make your brand consistent

It suggested to keep your brand consistent be it online or offline. This will affect the long term productivity of your brand. However, you can launch restyling efforts whenever you want.

Seek feedback and adapt accordingly

Seek feedback from your stakeholders, customers, friends and associates. Feedback is crucial for a business’s success. Obviously all feedback will not be worthy but you can for sure benefit from some of it.

It is always advisable to take help from a professional web design company. 4M Designers, our Dubai-based web design company can help you in designing your website.

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Our Dubai-based web design agency can solve your web design related problems. We offer different services including web design, content marketing, web & mobile apps,  websites.

Your key to getting noticed is good design. A sound design enables a brand impressionate itself on customer’s mind.

• A well-put design exhibits the following.
• Builds a visual series of events that to voice your message in a clear and attractive way with the help of visuals.
• Communicates your brand.
• Navigates what the user sees first on the site, brings out emotions through images and color.
• Employs tools like typography, font sizes and attention to depict your message in an influential way.
• It is not just a combination of striking images but it is persuasive and drives conversions.
• Uses a consistent language to reinforce your specific offering in the minds of your audience.

Design connects your customers to the products or services you are offering. It develops your brand’s credibility and gratitude by generating a steady visual language.

An poorly crafted logo, website, brochure and other marketing tools will cast a negative impact on your startup. Thus, it will negatively impact your company. You have to invest in good design as you need to make good and lasting impression on prospects, clients, and others.

The contemporary markets have become design savvy, so investing in a decent design is not just an option, it is crucial for the growth of your business.

Your website, ads, brochures, graphics, tradeshow etc., tells your customers about the product or service that you are offering. It is suggested that you recognize the value of good design for your business’ brand and promotions. Unprofessional design will dent your hard earned reputation.

It is suggested that you incorporate good design into business strategy. This will enable you to gain maximum profit and generate an enhanced experience for your customers.

The post The Significance of Good Design in Marketing A Brand appeared first on Web Design Dubai, Top Digital Agency, Web Development Company in Dubai.

It is proven that using graphic designs made by professional designers play a fundamental role in starting and sustaining a prosperous business. 4M Designers, Dubai-based web design agency , is a team of highly professional and skilled designers, who treat each  design project in a unique way. And cater to the client’s individual design needs in a way that all of its web design aspects have an exclusive appeal.

We have compiled a list of six points that highlight the importance of graphic design for a business.

Creates Brand Acknowledgment

The overall brand image of a company is depicted by its logo. The need of graphic design is not limited to a company’s logo but encompasses all other aspects also. It is important that your brand creates an association to the set of goods that the business is offering. To do so, a business requires excellent graphic designs.

Communicates on Company’s Behalf

Graphic design is used to create visuals, which enable you to communicate your message to your target market. A relatable image can communicate concepts that may not be expressed with the help of words only. The importance of graphic design is not just limited to a company’s logo and website; it involves a number of other aspects also. Images designed by professionals can be used to build a mark for the product.

Determines Productivity

Your website will highlight poor design and design discrepancies the most. A well thought out web design must comprise of useful features, like, readable fonts, ease in navigation, and appropriate colors. Any website that has complicated fonts, striking colors, or hidden navigation will annoy its employees and clients alike. Ill designed graphics may affect productivity of the workers and effectiveness of the office.

Unites the Company

In order to create an effective workplace environment, you will have to connect your employees with your brand. And a good design is the best way of doing so, because the employees are surrounded by stationary, company web pages, uniforms, publications, and more. So we can say that the foundations of company’s identity start on the inside, so your employees must be dedicated to the brand. And a sound graphic design is the key to establishing this commitment.

Financial Resources

Graphics with poor designs can prove to be extremely costly. If opting for a cut-rate design your end product will not be print worthy. When your design is not print worthy, you will have to dedicate more financial resources for acquiring a fresh design. This accentuates the importance of a professional graphic designer, who knows what his clients want and creates designs accordingly. Spending your money on something you don’t want is a total waste of money. Luckily, modern techniques like crowdsourcing, to secure certified and worthy designs, can solve this problem.

Moreover, overlooking the need for good graphic design can have a negative impact on clients, employees and vendors. Having the right design can give the much needed boost your business needs.

Expertise

We have heard first impression is the last impression. Your business’s logo is your tool for creating a great first impression on clients and employees. An ill-conceived and poorly created design can dement the impressions of your business in a glance only.

The post 6 Factors Highlighting the Importance of Graphic Design for Your Business appeared first on Web Design Dubai, Top Digital Agency, Web Development Company in Dubai.

It is seen that within the couple of years the Middle East inhabitants are becoming way active in using the internet and social media sites for their various purposes, let it be personal or business sake.

Social media sites are heavily being used for business purposes like conducting meetings, working with global clients and colleagues. It is the best channel to conduct business and sell your product it. Not only selling the product is more but the buying is also increasing more and more with the passage of time.

People make buying decisions online and receive their products at their door step. In the Middle East, Facebook users are 94%, Google+ 46%, Twitter 52%, Instagram 14%, and LinkedIn 6%, making it way beneficial for directing business

Maneuvering Social Media for the corporate purpose in the Middle East:

If the business is new and needs to be promoted then an expert team of web designers is required. We often ignore the requirement of the social media from the planning stage to the implementation stage of the corporate strategy. Which results in adverse outcome. For a business to be successful you need to have a good hold on the social media usage.

There are numerous benefits that can be attained from using social media like: brand awareness, brand recognition, business accountability, transparency, good customer/client relations, and stronger relations with the key stakeholders as well. The most risky thing is the website and what image does it create in the audience, so be very careful of how your website looks for it can bring you business as well as bring you to loss.

Before you start off using social media as the mode of business awareness, be very cautious in doing the detailed research of the market and what benefits can it make you have. Know the customer needs seeing the national and demographic influences of the Middle East. The business climate is different here, people prefer more of socializing thing and face to face meetings, in short they use social media but personal contact is highly preferred here. When you are doing a business in any country, it is best to study the environment and business norms before setting up a business to not face a loss later due to culture difference. Get well versed with the norms, values, culture, and language in order to attain maximum business benefits from the land you have traveled across to settle.

According to the latest survey 3.7% of the total worldwide internet users are from the Middle East, 40.2 % of the total Middle East population has Internet access and 88% of the Middle East’s online population uses social networking sites daily. So with the passing time the internet usage is increasing on daily basis in the Middle East. The research also revealed that 30% of the Middle East’s inhabitants arrays between 15 to 29 years of age, gathering 100 million of the total population. Higher population means high chances of the opportunity to get a successful business. It is best to involve with them in an operative manner. Start creative activities or competitions at social networks that could attract and impulse them to buy your product or service. Use tactful ways more likely video platforms to spread the information about your business. Middle East population are not heavy users as the Europeans, they more likely believe and practice personal meetings and personal contacts, so deal your business in a way like rather what you like. For this is the key to success to do as the culture of the country runs.

To promote your business in Dubai and Middle East it is conducive to use social media but it is also very best to use video platforms in social media to clearly communicate with your audience by showing the demonstrative videos of your products.

Strategists at our web design agency in Dubai can guide you into effectively using social media for the growth of your business. You can engage them to make to help you make better use of social media.

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1. Be positive and stay positive. Don’t indulge in negative thoughts pertaining to circumstances. Stay optimistic and keep on delivering. Having a positive attitude will motivate you towards positive outcomes.

2. Connect with people who motivate you. Reach out to people with an encouraging attitude and discuss your ideas with them. Such people are an essential resource for staying motivated.

3. Make a list of contacts and team up. If your business hits a decline, make a list of your clients and references in Dubai, who might also be facing similar situation. Set up a meeting and discuss the condition with them in detail. But don’t forget to be optimistic. Together come up with counter strategies. Extend your help to others and be open for referrals.

4. If the situation pertains stay optimistic and indulge in social meetings. This will help you in generating ideas to solve the problem and stop you from losing hope. Positivity is relative after all.

5. Make a list of factors that possibly caused the crisis situation. However, don’t include factors that cannot be controlled.

6. Try to make good out of the situation. Be flexible and find ways to create greater value for your customers. Try to broaden your offering by adding more products and services to your current offering.

7. Being innovative is the key here. Lookout for ways to improve your services. Innovation will definitely yield positive outcomes.

8. Refrain from offering your staff commission. Instead inspire and motivate them towards contributing in business development. Always be appreciative towards them. This will inspire them to help your business grow.

9. Always try to be social and build social contacts. This will broaden your pool of references also. Be there for others when they need you. This way they will remember you when they need the product or service your business has to offer.

10. Try to spend some time with your clients. So that you can understand their business in Dubai better and attune your offering accordingly.

4M Designers, Dubai-based web design agency , can solve your web design related problems. We offer different services including web design, content marketing, web & mobile apps, eCommerce websites.

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