3Sixty Interactive :: Michigan Web Design & Development Company Also Providing SEO, SEM, PPC & Interactive Marketing Services

Are You Into Analytics?

So you’ve built this awesome new site or at least have plans to do so, but you have no idea how to track its effectiveness. It looks great, but what’s my conversion rate? This is where web analytics come in.

Staying Up-To-Date

With the upcoming closing of Geocities, it makes you realize just how far the web has come. Most of us had a Geocities site at some point, even if it was just a personal site to have fun with. But things have truly come a long way since Geocities was in its heyday.

Usability Quote…

Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.” — Mike Kuniavsky.

Banner Advertising… Still Effective

It is high-time that we start to evaluate our measurements for success.

Increase Visits From Search Engines

Display ad campaigns can increase visits from search engines by nearly 14%, and can boost paid-search click-throughs by nearly 15%, according to a recent study by iCrossing, which reported that display campaigns also aid brand awareness, recognition and preference by attracting visitors to a website.

Consumers Receive Coupons Electronically

8.6 Million consumers across the country are receiving coupons and promotions, electronically, either by email or by text messaging!

Make the Most of Existing Site Traffic

You’ve done everything you’re supposed to in order to increase your site’s conversion rate, updated your content, followed all the rules for Search Engine Optimization, but you’re still not quite reaching the numbers you thought you would be achieving. Something you may have overlooked is the human factor. Not everyone will interact with your site the [...]

Which Page Is the Most Important?

Once upon a time the most important page of a website was the “homepage” or “index” page. This was the page where you concentrated most of your efforts and the bulk of your content. Not so anymore. With the way search engines work now and the variety of ways in which people can link to your site, a user could enter your site on virtually any page you have created.

Why Updating Content Is Important

Keeping your website current with up to date fresh content will not only serve to keep your customers aware of new and/or upcoming products, but will also help to keep your site active with search engines.

Don’t Discount The Value Of Trust

Online privacy continues to be a top concern for online consumers. In a recent survey by the firm, Truste, found that an amazing 95% of the people surveyed think that online privacy is a veryimportant issue. With everyone’s online business growing at amazing rates, making sure that your visitors see and understand your [...]