It has been quite some time since I did wrote on this advert blog but honestly I do not like much the latest ads posted by creative firms of the world. Not much too see on the new campaigns, few of them have good messages.

The only one new that I saw today was the Wrangler FLARE ad prints campaign and the related spot called “Animals”.

The new print campaign from FFL Paris for Wrangler illustrates humans as animals in different locations in the wild.

The Wrangler brand is repositioning itself through instinct and emotion.

The spot we are animals.
From The Press Release

In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.

Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.

Agency: FFL Paris
Executive Creative Director: Fred & Farid
Art Director: Julie Louison, Perinne Durand
Copywriter: Julie Louison, Perinne Durand
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyer: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo Similar Posts:

• Orange France Telecom
• Numericable tv spot
• Wombat WWF Australia tv commercial
• World Wildlife Fund – Eye chart
• Wilkinson Sword

I’m not sure what the message of this spot is, this seem to be a response to the pubic criticism, Spanish football supporters.

Although this is another Nike advertising for Euro 2008, this advertising seems to virtually involve a crush between Spain’s football team and crowd.

All five players in this ad, Torres, Iniesta, Ramos, Puyol and Fábregas are all sponsored by Nike as individuals. They are all individually sponsored by Nike; however the Spanish national team is sponsored by ADIDAS.

People in the background are discussing why Spanish football team can’t win any big tournament and what team needs to be successful.

The answer is taking football to the next level and win.

Good commercial, after all.Similar Posts:

• Nike commercial for Rugby World Cup 2007 France
• Nike got Wayne Rooney for Total 90 Laser
• Act on CO2 – Defra enviromental campaign
• Against racial discrimination on stadiums
• Anti-Discrimination Campaign

A futuristic spot from Lacoste to celebrate its 75th anniversary and its founder's extraordinary inventiveness.

Can you imagine how tennis will be played in the future, 75 years from now? You, new technology and a wall.

A simple and futuristic ad that works on many levels from the art direction to the computer animation.

More on their mini site.

Studio: Akama
Production: Wanda Similar Posts:

• Defending The Nature
• Marca inregistrata commercial
• Speed shooting performance viral video
• Philips and Nivea for men – the Robotskin clip
• Kreskova Vodka

This spot is created by O&M Amsterdam and MTV (whose names does not appear on this sport) as support for peace in Burma. Spot uses footage of warplanes bombing Burma with flowers as an impressive call-to-action, inviting viewers to visit a new Burma Arts Board website, noneofusarefree.org.

Here at the new Burma Arts Board website, you can send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government, learn more about the devastating effects caused by the recent cyclone, and find ways to contribute to relief efforts.

“This spot somehow talks directly to the emotions we feel about the current humanitarian crisis in Burma. We know that people desperately need help and we also know it is not reaching them. The narrative conjures up a task force that brings a powerful message of support to the people of Burma, and an urgent appeal to donate to the international relief effort.”

said John Jackson, Director of Social Responsibility, MTV Networks International.

This spot let me silent…

MTV Director of Social Responsibility: John Jackson
Burma Arts Board Founder: Suki Dusanj
Advertising Agency: Ogilvy & Mather (Amsterdam)
Executive Creative Director: Carl Le Blond
Director: ShiloProduction
Company: Shilo (New York, USA)
Creative Director: Andre Stringer
Lead Artists: Andre Stringer, Tamir Sapir, David HillMatte
Painting: Mathieu Reynault and Rodeo FX, Andre Stringer, Marco Giampaolo, Cassidy Gearhart, Noah Conopask
3D Animators: Henning Koczy, Richard Cayton, Ohad Bracha, Bren Wilson, Eugen Sasu, Kiel Figgins
3D Artists: Christina Ku, Richard Kim, Warren Heimall, Craig Kohlemeyer, Scott Denton
Compositors: David Hill, Andre Stringer, Tamir Sapir, Cassidy Gearhart, Noah Conopask, Stieg Retlin
Typography: Evan Dennis
Miniature Design: Willi Patton
Editor: Nathan Caswell
Sound Design: Dante Nou
Coordinator: Danielle Smith
Producer: Lindsay Bodanza
Executive Producer: Tracy Chandler
Executive Producer (UK): Mark Hanrahan
Music production and arrangement: Good Sounds AmsterdamSimilar Posts:

• All Blacks – Impossible is nothing
• Silence hurts
• Learning and Skills Council – Skills Campaign
• Sea of Skin from Vaseline
• Axe

Few months ago I was telling you about a new ecological campaign from Romania aiming to save the Danube reservation. That campaign was talking about the ecological problems from Danubian Delta.

Preserving and protecting nature is now the subject of a new campaign.

Three ad prints are asking people to share 2% of the income tax to give a chance to solve the most important problems of the Danube Delta Biosphere Reservation.

Their mission is: “In the battle against people for the sake of nature! And, finally, for the good of our people. ”

The contribution of 2% for the Danube Delta can help rare species to survive.

I good call for many people to react against indifference and natures extinction.Similar Posts:

• Save the Danube Delta
• Keep nature alive campaign from Sister&Co and Gosser
• CTS environmental campaign – Travellers not tourists
• Bluetooth Misunderstanding/Keystone Light
• General Electric

This is an anti-violence campaign, that ironically promoting the extremely violent game Condemned 2 on Xbox 360.

Condemned 2 is the second title in the series. In the game you are Ethan Thomas, a disgraced member of the Serial Crimes Unit who is unstable and one drink short of self destruction. The game includes brutal in your face combat including combo attacks and over the top “finishing moves”. The game is most definitely not mainstream, it is for a niche audience of ‘hardcore’ gamers.

The communication challenge: find a fresh and engaging way to connect with the target, who are used to companies just re-skinning a site with game footage, and, think they have seen everything there is to see when it comes to the ‘shoot‘em-up’ genre.

Hardcore Gamers (typically male), 18-30yo. Tend to be cynical, curious by nature, like problem solving and challenges, and spend their life in the online gaming world.

We know that playing Condemned 2 is a brutal, blunt experience and it seems that Sega does too. OffSetTheEvil.com allows you to balance your karma by “offsetting the evil” much like you would with your carbon footprint. Thankfully, offsetting evil doesn’t cost a penny – instead you simply need to explore the sickly sweet saturday-morning cartoon of a website.

Once there you can make yourself feel less wicked by playing a ridiculous flash game involving helping horse across a river. Don’t worry if they fall in, though. They still love you! If that’s not for you then explore the Forest of Fairy Flowers, with hidden links to sites which will teach you to dance or show videos of the Teletubbies. There’s plenty more content to reduce your sin footprint included on the site. If you can handle it, that is.

The creative execution is made up of 3 x virals ‘Pony Heart Quest’, ‘Clown Flower Time’ and ‘Lollipop Gift Parade’. These virals drive you to the website www.offsettheevil.com. Once on the website you can play 3 x games based on the virals.

Online banners are also going to be run on IGN.com and Gamespot. One of the banners (300 x 600) is going to be a game in itself called Panda Rainbow Delight.

It remind me a little of “Happy Tree Friends” but the purpose is different.

Many thanks to Giorgi Ciot for sending these creative materials.

AGENCY TEAM:
Creative Team – Michael Dawson, Chris Berents
Executive CD: Richard Maddocks, Associate CD: Guy Rooke
Account Service – AM: Adam Levee, GAD: Rob Nichol
Digital Designer – Brett Bimson, Kevin Phillips
Designer – Gustavo Vampre
TV producer – Denise McKeon
Digital Producer – Harley Tesoriero
Editor – Joe Morris
Sound Design – Andrew Stevenson
PRODUCTION HOUSE:
Yukfoo Animation, Auckland
Director – Julian Stokoe
Producer – Glen Real

MUSIC:
Liquid Studios, Auckland
Creative Director – Peter Van Der Fluit
Composer – Max Scott
Engineer – Matt Scott
Producer – Dee Taylor
Similar Posts:

• Scottish Widows
• Learning and Skills Council – Skills Campaign
• Orange France Telecom
• The Guinness Home Grown commercial
• Yi Jianlian and Nike

AdmCom launches YOC, a self promotion initiative designed to make 2008, the Official Year of Creativity.

A series of proposals ranging from web activities to direct marketing, and from unconventional inspiration to press campaigns that starts from everyday affairs and people and finishes by touching the world of advertising communications.

YOC – the Official Year of Creativity – is an initiative launched by AdmCom to dedicate 2008 to the exploration of the infinite potential of creative energy. The project includes a series of messages and opportunities embracing different forms and media designed to be both “used” and invented by the people contacted.

“Be the change you want to see in the world”, this is the idea behind YOC_BOX, the first in a series of initiatives launched by AdmCom.

An unusual self promotion tool, YOC_BOX is a box containing 366 ironic, surreal and provocative business cards. Each of the cards, which are personalized with the name of the person they are sent to, carries, in highly original graphics, an impossible profession or an imaginary role that we have all dreamed of, or perhaps, would simply enjoy doing for a day. This everyday object has therefore been destructured and reinvented in order to revolutionize the labels and habits that others see when they look at us or that we ourselves see when we look in the mirror.

The concept behind YOC_BOX is also at the heart of YOC_CLICK, the site at www.yearofcreativity.com where you can view the 366 business cards. All the cards, which can be personalized with your own name and downloaded completely free of charge, are ready for printing. Alternatively you can send them to a friend who can personalize them online.

Soon all visitors to the site will be able to interact by sending their proposals for new, imaginary (but not therefore impossible) jobs, reflections and ideas to YOC_CLICK.

Many more ideas regarding creativity will soon be available inside and outside the site. As this is just the first step in the much vaster YOC – Official Year of Creativity – operation, which will continue with an entire calendar of events and new initiatives. Starting with a small suggestion: only those who are inwardly creative can also be creative with the world at large.

Advertising Agency: Admcom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Manuel Dall’Olio
Copywriters: Silva Fedrigo, Massimiliano Pancaldi
Illustrator: Manuel Dall’Olio
Released: January 2008Similar Posts:

• All Blacks – Impossible is nothing
• Pro bono campaign about the hidden signs of abuse
• WWF China ads
• Fiat Punto Brazilian tv spot
• Jerry Seinfeld the HP Hands commercial

Comical TV commercial made by a small communication collective based in Oslo, Norway, called 2008scandinavia. The commercial is made for swiss luxury watches Baume & Mercier.

This is their first commercial release after four month in creative business.

A small, balled white guy is standing in front of a pissoir. A big afro-american man comes in, and the balled one gets very interested in the side man´s “equipment”

Youtube description

Well, men can see the difference, even in a swiss luxury watches.

Hope you`ll enjoy this Scandinavian creativity release.

Agency: 2008scandinavia, Oslo
Creative Directors: Øistein Borge, Erik Heisholt
Production Company: Motion Blur, Oslo
Director: Bolt Similar Posts:

• YOC: The Year of Creativity
• Nokia 6288 – Follow the Light
• Coca Cola the Christmas spirit commercial
• Speed shooting performance viral video
• Porsche Cayenne GTS – The Bloodlines commercial

I`m sure you remember the Dove Tv commercial version that is asking you to talk to your daughter before the industry does.

Well Greenpeace has something to say about all those actions.

The Unilever palm oil supplies are burning up so this it’s destroying Indonesia’s rainforests. Greenpeace got the proof: all these actions are causing forest destruction, species extinction and climate change.

Talk to Dove before they destroy Paradise Forests

Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests. We’ve got the proof. They’re causing forest destruction, species extinction and climate change.

Together we can make the company stop destroying forests for palm oil.

This is a report “Burning up Borneo”, released April 2008, for the detailed scientific information of the campaign.

In November 2007, Greenpeace released Cooking the Climate, an 82-pagereport summarizing the findings of a two-year investigation that revealed how the world’s largest food, cosmetic and biofuel companies were driving the wholesale destruction of Indonesia’s rainforests and peat lands through growing palm oil consumption. This follow-up report provides further evidence of the expansion of the palm oil sector in Indonesia into remaining rainforests, orangutan habitat and peat lands in Kalimantan. It links the majority of the largest producers in Indonesia to Unilever, probably the largest palm oil corporate consumer in the world. Unilever uses 1.3Mt of palm oil or palm oil derivative every year – about 3% of global production.

1. About half of Unilever’s palm oil supply comes from Indonesia.

2. As recently as 2005, Unilever purchased 1 in every 20 tones produced in the country.

3. Unilever has failed to use its power to lead the palm oil sector toward sustainability, either through its own palm oil purchasing – its primary suppliers in Indonesia represent over a third of the country’s palm oil production.

4. – or through its role as leader of the Roundtable on Sustainable Palm Oil (RSPO),whose members represent 40% of global palm oil production.

5. Through analysis of maps, satellite data, and on-the-ground investigations between February and April 2008, Greenpeace has mapped out how expansion of the oil palm plantations in Central Kalimantan is fueling climate change and helping drive orangutans to the brink of extinction. As Greenpeace investigations show, this expansion into the Indonesian territory of the island of Borneo has in large part been led by companies who are Unilever suppliers and RSPO member.

Here are some Unilever campaign questions and answers from Greenpeace.Similar Posts:

• Dove Evolution
• Little Girls from Dove
• Dove tell you to talk to your daughter before the industry does
• Monumental Environment Congress VR Finnish Railway spot
• Act on CO2 – Defra enviromental campaign

Another WWF social responsibility ad print that illustrates the environment disasters created by humans.

Actually this is a preview of what`s left from human actions over marine species and not only. Earth species can become the same as well if we don`t control our actions.

By 2050, indiscriminate fishing will have taken away 90% of marine species.
Defend the sea.

Ad prints are expressing the fact that soon the seas will only have human left overs in a very realistic way.

It`s not that easy to defend the nature, but we should all try.

Team: Antonio Montero/Jaime ChavarriClara Hernandez/Guillermo Santa Isabel
Agency: Contrapunto, Spain
Print: Seas and Coasts (WWF/ADENA)
Executions: Redes 1; Redes 2; Redes 3Similar Posts:

• Amnesty International Ad Campaign
• Save the Danube Delta
• Black – Human Rights
• Chrysler Voyager – It’s mine
• Saving Danube Delta Biosphere Reservation